What is high imitation? The high imitation discussed in this article refers to counterfeit products of OEM quality and acceptable quality. When it comes to this issue, it is more or less sensitive and many people are unwilling to mention it. Today we will not talk about the rights and wrongs of high imitation. If we only discuss the superficial rights and wrongs, it will not reflect the depth of the problems seen by this magazine. Let’s think about it, why are there high imitations? Why is the proportion of high imitations of domestic brands so small?

If our agents themselves are using air compressors and you choose three filters, will you choose the original, a high imitation, or a substitute for the three filters? If we want to understand this problem, let's first analyze the market.

1. Three characteristics of the current high imitation of the three filters of air compressors

1. Most of the high-imitation third filters are imported brands.

2. The profit margin of high imitation products will be much higher than that of genuine products.

3. As long as the quality of high imitation products is good, it will basically have no impact on customers’ use.

2. The respective status and interests of brand manufacturers, agents, high imitation manufacturers, and end users

1. The position of brand manufacturers

① Using the three filters labeled by the original manufacturer ensures product compatibility and quality stability, which is an indispensable part of product quality assurance.

Using the original three filters, manufacturers can gain monopoly profits in the after-sales market.

2. Positioning of end users

The first type of customer: Choosing the original factory can guarantee the quality. The quality of non-original products is uncontrollable, and you must avoid machine failure and arguing with the manufacturer, so you choose the original factory.

②The second customer type. If the quality can be guaranteed, non-original products will also be considered.

3. Positioning of high imitation manufacturers

There is a certain demand for high imitation products in the market, but the risks are higher.

The profit is higher than that of normal products.

4. The status of agents

Original parts are good, but non-brand agents may have poor purchasing channels, and the purchasing prices are too high. The manufacturers earn high profits, while the agents earn meager profits.

②The alternatives are affordable and the quality can be guaranteed. If the user has no special requirements, the alternative brand three filters are basically recommended.

③ If the customer insists on using the brand's original three filters, or wants to earn high profits, if the profit margin of the original three filters is low, high imitation products can be considered, but there are risks.

3. Analyze the reasons for the existence of high imitation products from the above respective positions and interests.

1. In order to earn huge after-sales market profits, some brand manufacturers use the huge profit margins of outsourcing prices and sales prices to create the basis for high imitation products.

2. The non-original agent requires the original brand three-filter channel to be blocked or the manufacturer protects the agent.

3. Some agents are driven by profits and use high imitation products as huge profits to guide end users to use them.

4. my country’s intellectual property protection is not strong enough.

5. When the purchase price of non-original agents is too high and the profit is meager, high imitation three filters will be considered.